Featured Blog Posts January 23, 2019
New England fitness chain plans huge expansion in DFW
June 5, 2018 – Dallas, TX
A fitness chain expanding into North Texas plans to open as many as 10 locations in the next two years.
Boston-based Fit Factory says its move into the Dallas-Fort Worth area will be the company’s first growth outside of Massachusetts.
Founded in 2015, the fitness chain has four locations in the Boston area.
In North Texas Fit Factory says it will be leasing 25,000 to 35,000 square foot locations in high-visibility locations.
“As we looked at the different markets across the country where we wanted to expand, it was clear that the density and growth of Dallas, and the D-FW area in general, was going to be our best bet,” co-founder and CEO Matt Genes said in a statement. “We understand that there is established competition currently serving the Dallas area, but we believe our unique concept can really satisfy a demand that isn’t currently being met.
“By blending affordable pricing with high-quality amenities, we are confident that we can offer the most value of any full-service health club,” he said. “We could not be more enthusiastic about expanding expeditiously into D-FW.”
Fit Factory also says it plans to open an additional six locations at home in the Boston area.